MediaMath builds tools that enable and empower marketing professionals. Its TerminalOne demand-side platform (DSP), ranked #1 by Forrester, allows agencies and advertisers to plan, execute, optimize and analyze marketing programs across the online media landscape. The result: greater efficiency, measurably superior performance of each advertising dollar, and strategic media and audience insights to drive smarter decision-making.
MediaMath gives Big Lens scale in a global marketplace. Through MediaMath, we have access to more than 70 billion daily global impressions and dozens of real-time biddable (RTB) partners, including Right Media, AdX, AdMeld, The Rubicon Project, Pubmatic, AppNexus, OpenX, PulsePoint, Casale Media, Lijit and Improve Digital. MediaMath boasts the highest volume, scale and reach among all of its competitors and supports video via Adap.TV, BrightRoll and Videology; mobile through NexAge and AdMeld; social inventory from Facebook and LinkedIn and integration with hundreds of premium publishers via its own Private Marketplace product.
Big Lens makes guaranteed buys from publishers and networks using MediaMath's Private Marketplace, allowing our customers to integrate their entire buy, implement truly global reach and frequency controls, and leverage MediaMath's Brain Visualization Algorithm to optimize buying on all those sources.
Inventory is currently available within TerminalOne for the EMEA region, India and China. For additional in-country expertise, Big Lens has formed strategic partnerships with Pixel Media (China) and Komli Media (India).
Cassell Communications www.cassellcom.com
Cassell Communications Design (CCD) is a standout in the field of strategic branding and communications design. CCD takes an audience-centered approach to its work, beginning every project with a series of questions, including: Who is your audience? What do they believe in? How do they live? How do they perceive you, and how do you want to be perceived?
Whether creating banner ads for web campaigns, pulling together last-minute product data sheets for an upcoming trade show, or architecting and launching a dynamic web presence with a new branding approach, CCD translates client messages into relevant, impactful language and delivers on time, on budget and beyond expectations. The company has been doing so for nearly a decade.
Launched in 1995 by two brothers with a flair for graphic design, marketing and advertising, Dircks brings creative solutions to projects in any industry. As a testament to its versatility, Dircks was the primary agency for AOL's massive direct mail efforts, re-branded Lowe's Lumber and Building Supply department, shot and produced a four-hour instructional DVD on how to assemble a military satellite antenna, and much more.
Dircks seeks not only to create cool work, but also to maximize audience response to that work for its clients. Dircks' theory: it doesn't matter whether it's a new product, a song, a film, a book or a subscription — if you have something to say, you need to make sure your audience hears it. This communications-based approach to creativity is why Big Lens partners with Dircks. Together, we offer a powerful package of targeted creative messaging and extraordinary results.
Tangible Impact www.tangibleimpact.com
Tangible Impact brings just that — a tangible impact — to its work in the areas of campaign management, creative testing and creative design. For more than 20 years, the partners at Tangible Impact have been designing and executing highly effective, data-driven creative portfolios, testing programs and interactive marketing campaigns. Tangible Impact's work is calibrated to produce the best possible return on its clients' investments.
Through this partnership, Big Lens deepens our expertise and strengthens our ability to deliver you measurable results.