We are direct marketing professionals with more than 75 years of combined experience. We know what it's like to be in your shoes.

Our Team

Beth Wallace, CEO


After 25 years as a marketing leader in large corporations, Beth Wallace formed Big Lens to leverage a best-in-class demand-side platform (DSP) and a network of experienced marketing partners to drive results for online advertisers.

Beth cut her digital marketing skills as Vice President of Online Marketing at AOL, where she was responsible for customer acquisition, cross-sell and up-sell, and migration of customers from dial-up to broadband. At AOL, Beth partnered with the founders of MediaMath to develop innovative techniques for optimizing online advertising across the web.

Beth’s roots are in direct response marketing across all channels. In addition to her work at AOL, she served as a circulation director and marketing database lead at Meredith Corporation. She also spent three years at Conservation International as Vice President of Digital Marketing, and there combined her passion for conservation with her talent for marketing, applying direct response and online advertising discipline to fundraising and community building.

Beth graduated with honors from Emory University with a B.A. in Psychology and holds an M.B.A. in Marketing and Finance from Northwestern University. Beth serves on the Board of the Cheetah Conversation Fund. She is an avid safari-goer, wildlife photographer and caretaker of five totally spoiled domestic cats.

Stacy Ying, Digital Consultant


Stacy brings 20+ years' experience in media strategy and planning, with a focus on digital. Her view on planning for digital media is guided by her background in direct marketing across different channels where measurability and accountability are paramount.

Her past client experience includes AAA, Microsoft, American Express and many others. She has worked at and with leading agencies such as Ogilvy&Mather, Wunderman, McCann and Digitas. She has also been a guest lecturer at George Washington University in the Business Analytics department teaching SEM, SEO, Display and Social Media.  

Stacy holds a Bachelor of Science degree from Cornell University. In her spare time, she enjoys spending time with her family, practicing yoga and updating her food blog.


Lisa Tyler, Digital Consultant


A 20-year marketing veteran, Lisa has held high-level marketing roles at TMP Worldwide, AOL, Gannett and Neustar. Lisa specializes in bringing new products to market in both the B2B and B2C environments using a variety of marketing channels (with a focus on digital) and a disciplined testing approach.

Lisa completed undergraduate studies at Virginia Tech before receiving her M.B.A in Marketing from George Mason University. She loves all things health, yoga and fitness, and keeps herself in shape by trying to keep up with her 10-year-old twin boys.

Jennifer Sergio, Digital Consultant

Jennifer comes to Big Lens with a decade of marketing and advertising experience. Prior to joining Big Lens, she served in key marketing roles at Verizon Communications, Bell Atlantic Federal Integrated Solutions, Inc. and TMP Worldwide. Jennifer brings expertise in online program management, list development, advertising program management, offer analysis, vendor management and government contracts.

Jennifer holds an M.B.A from George Washington University and an undergraduate degree in Marketing. She enjoys spending time with her husband and two daughters, especially in the Outer Banks of North Carolina. She stays active by bike riding, roller blading and caring for her newly adopted puppy.

Shana Fitch, Digital Consultant

Shana brings 15+ years' experience in online acquisition marketing, customer loyalty & retention, and niche product promotion. Prior to joining Big Lens, she held senior marketing positions for AOL, LLC and Batanga, Inc., a Miami-based dual DSP and SSP of the U.S. Hispanic audience. Shana brings digital marketing strategic planning and execution expertise across paid, earned and owned media.  Her expertise includes SEM, social media marketing, email marketing, website/landing page optimization, ad trafficking and multi-variate testing.

Her client experience includes Johnson & Johnson, AOL, Sirius XM Radio and many others. She has worked with leading agencies such as Razorfish, Sapient, LatinWorks, and more.


Shana holds a Bachelor of Science degree from Virginia Tech with a double major in Psychology and Sociology. She lives in Charleston, SC, with her husband and two children. In her free time, she enjoys competing in the USA Sprint Triathlon circuit, road races, and world travel.


Casey Taylor, Digital Performance Analyst


Casey brings 20+ years' experience in digital data, specializing in marketing analysis, digital analytics and competitive intelligence.  Her background includes client, agency and investor work and spans B2C and B2B businesses. A sampling of the types of projects include analytics solution implementations, full digital analytics audits, marketing optimization analysis, CRM implementations, client reporting, data integration.


Some past and current client experience includes: Ticketmaster, GamesStop, Ralph Lauren, La Prairie, Modern Luxury, Inlet Digital, Keas, Tandem Theory, ABS Capital, BIA Ventures.Casey has been a featured speaker at industry events such as the Digital Analytics Association and SXSW, as well as a guest lecturer at George Washington University.


Casey is based in Austin, TX, and has a Bachelor of Science degree in Behavioral and Social Sciences from the University of Maryland.


Barbara Erlandson, Consultant


Barbara brings 25+ years' marketing experience to the Big Lens team. After excelling in leadership roles at AOL and Time Life, Inc., Barbara formed Erlandson Associates in 1995 to help clients optimize their marketing efforts through strategic use of direct response media, including online, email, direct mail, television, print and telemarketing.

Barbara holds a Bachelor of Science degree in Marketing from Northeastern University and an M.B.A in Finance from George Washington University.