The Big Picture Matters
We know it’s important to look at the big picture. We’ll help you assess how digital marketing can fit into your larger business growth strategy to achieve your goals. We look across the media landscape to determine which channels and tactics are right for you.
But So Do the Details
Some say the devil is in the details, but it’s where we find our zen. We love poring over the data and making tweaks. At the end of the day, our goal is to find solutions, and we’ll do whatever it takes to get the job done.
Who We Are
A media consultancy focused on results for brand, direct response and e-commerce clients
Tailored solutions include programmatic and high-impact multimedia digital plans
Together with strategic partner MediaMath, we create strategic marketing and media solutions with greater efficiency and superior performance
What We Do
Programmatic Advertising
Programmatic Advertising
Programmatic Advertising
Programmatic and direct buy display advertising
We use MediaMath’s TerminalOne, the leading demand side platform, to buy targeted impressions in a real-time bidding environment. With our experience and the MediaMath algorithm at work, we get the right message in front of the right audience for the right price. We supplement this programmatic display advertising with high impact direct buys when needed.
Paid Social
Programmatic Advertising
Programmatic Advertising
Amplify organic with paid social promotion
In crowded newsfeeds, organic posts only make it so far. We’ll make the most of your social channels by amplifying your successful organic efforts and leveraging powerful targeting to reach potential new audiences. We’ll also use social remarketing to integrate with the rest of your digital program.
SEM
Programmatic Advertising
Remarketing
Increase your visibility in search results
We’ll optimize your ad text and keywords to increase visibility in search results. We start with a competitive assessment and audit your existing campaigns to set campaign goals. We then test, implement, and test again to maximize your campaign performance. We’re constantly monitoring data trends and making tweaks to achieve the most efficient bidding strategy.
Remarketing
Lead Generation
Remarketing
Reinforce your message across channels
We leverage remarketing at each stage of the conversion process. Each communication touchpoint provides an opportunity to reconnect with your prospects and serve them relevant content.
Lead Generation
Lead Generation
Lead Generation
Deliver qualified leads
When it comes to lead generation, there are countless publishers and programs to choose from. We’ll help you navigate the landscape to determine the right mix of placements to maximize your lead conversion rate. Our partnerships with top publishers allow us to identify the most efficient lead generation tactics. These include content syndication, webinars, email blasts, high quality lead programs, as well as customized solutions.
Analytics
Lead Generation
Lead Generation
Turning data into insights
We love data. That’s why we have dedicated analytics experts on staff to monitor your campaign performance. But you’ll never see a data dump from us. We’re here to help you make sense of the numbers. Our advanced reporting tool aggregates your data across channels to give you a holistic view of your campaign. We’re always monitoring and optimizing to ensure we’re buying the right mix of media to achieve your KPIs.
The Big Lens Advantage
100% Client-Focused
We don’t just work for you, we work with you to understand your business goals and implement strategies to achieve them.
Experts
Most members of our team have 20+ years experience. We’ve worked in a variety of sectors and industries, and across all media channels.
Nimble
We create a custom media plan for every client (no cookie cutters here), and we can turn on a dime if your goals change. We pride ourselves on being responsive.
We Love Data
We love digging into data — and we know how to use it to get the results you want.
Proven
We have an impressive track record of increasing awareness and conversions for our clients.
Equipped with the Right Tools
We are a Gold Certified MediaMath affiliate and a certified Google Partner.
Big Lens Team
Beth Wallace
Beth Wallace
Beth Wallace
Founder and CEO
Stacy Ying
Beth Wallace
Beth Wallace
Campaign Strategy
Jen Davis
Beth Wallace
Jen Davis
Campaign Management
Shana Fitch
Casey Taylor
Casey Taylor
Campaign Management
Casey Taylor
Casey Taylor
Casey Taylor
Analytics